Newz Indices: Why Nigerian CEOs are poor; Micro business and advert evaluation

Self limitations and phobia for adverts

Why CEOs of micro business never dream big in Nigeria

It is reasonable to assume that Chief Executive Officers of micro businesses tend to feel comfortable within their confinement of local thrills of small sales in so far they are consistent in putting foods on the family table.

However, whether this is a global issue or a continental or a nation's peculiarity has never being any issue of debate because at continental level, the western world's business climate lacks any permeable membrane for a business without adequate planning for marketing strategy. The business environment is strictly regulated by competition that is fierce and hostile to new and old businesses without clear channel of sales.

To meet up with the right competitive edge, advertisements always take preeminence in sales strategic planning for any emerging business; and old businesses always seek a method to redefine their assertive market presence.

Many factors are believed to be responsible for how the Western world take advertisement in high esteem. In lead of them is the literacy level that has enhanced the information pathways in the minds of the people. Above this is the fact that the literacy level is a product of a well established education system that incorporates good features of mind development with respect to building human resources.

However, the capitalist culture is believed to be the fundamental economic factor that drives the interests of every business conscious mind to explore every available opportunity to push their products in the market pursuant to gaining substantial market share for them to lead the industry in their locality. For the lay man language, capitalist economy is an economic system in which pursuit of profits takes preference over any other considerations in the mind of the owner.

The Nigeria's micro CEO, and indeed the Africa's in general, is case of shallow mindset for how products of businesses get into the market. But then, the paradox is that while the micro CEO wishes or seeks to become an impressive big player in his industry, consistently sustaining this dream with every passing advert this big player relays on media or any other of such avenue, evaluating the subconscious values of these ads to the big business in his mind never comes to him.